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This project transforms a retail space into a temporary experiential environment for Dove Hair Therapy.
Idea & Vision
Brand Focus: Showcase Dove Hair Therapy products dynamically.
Engaging Experience: Encourage direct interaction through a styling station.
Open Concept: Design an accessible, four-sided open booth layout.
Modern Feel: Use clean lines and high-contrast lighting displays.
Concept Design
Color Palette: Dominant clinical white with deep brand-signature blue accents.
Cyan Illumination: Integrated neon-style cyan LEDs highlighting structural glass shelves.
Interactive Hub: A vanity mirror with bulb-matrix lighting and styling chair.
Visual Merchandising: Symmetrical grid walls maximizing product density on perimeter columns.
Fabrication & Build
Modular Woodwork: Prefabricated custom MDF wall panels finished in matte white.
Acrylic Fabrication: Laser-cut glass-clear acrylic shelving with embedded LED strip channels.
Diminishing Overhead: Recessed central floor space creating wide, unobstructed traffic lanes.
3D Branding: CNC-routed overhead Dove logos utilizing hidden steel structural supports.
Final Reality
Immersive Footprint: A highly visible, premium experiential mall activation kiosk.
Balanced Architecture: Equal parts high-volume retail shelf space and high-end salon lounge.
High Contrast: Glowing elements that draw shopping mall foot traffic from afar.
Polished Execution: Seamless joints and glossy flooring emphasizing a clean, clinical aesthetic.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Give it a Glow — Day 1 🚀
For this challenge, I'm designing a website for a local Indian salon: Shweta Makeover Studio. Which is literally my neighbourhood beauty parlour in a small Indian city - Meerut.
This isn't just another beauty website—it's about helping a trusted neighborhood business embrace digital without overwhelming its customers.
The Problem
Shweta Makeover Studio has become the go-to salon for many women in our community. While the salon offers everything from facials, waxing, spa therapies, hair services, nail care, and bridal makeovers to a small in-store makeup and ethnic wear collection, most of its customers are middle-aged women who aren't particularly tech-savvy.
Booking appointments often happens through calls or WhatsApp, making the process time-consuming for both customers and staff.
The Goal
Design a simple, welcoming website that feels effortless to use—even for first-time internet users.
The experience will focus on:
✨ Easy appointment booking
✨ Service discovery
✨ Bridal portfolio & latest beauty offerings
✨ Festival and seasonal promotions
✨ DIY beauty tips
✨ Product showcase
✨ WhatsApp-first communication
Design Direction
A clean, minimal interface with a palette of bright white, tomato red, and subtle gold accents; creating a warm, trustworthy, and premium experience tailored to Indian women.
The aim isn't to redesign a salon website.
It's to digitally transform a neighborhood business while keeping the experience familiar, approachable, and human.
Looking forward to sharing the design journey over the coming days.
For this project, I partnered with a local independent makeup artist, Rayon de beauté, to transform her online presence from an Instagram-only business into a professional digital booking platform.
The website was built using Base44 and is fully responsive across desktop and mobile devices. It showcases the artist's portfolio, business information, client testimonials, and a streamlined booking experience.
To help simplify day-to-day operations, I implemented a booking automation that stores appointment requests, organizes them in an admin dashboard, and allows the makeup artist to manage booking statuses efficiently. An AI assistant was also added to answer common customer questions and guide visitors through the booking process.
This project demonstrates how thoughtful design and practical automation can help small local businesses improve customer experience while reducing manual work.
The new platform includes:
✨ A professional portfolio showcasing makeup work
📅 A streamlined online appointment booking system
🤖 An AI assistant that answers frequently asked questions and guides clients through the booking process
📊 An admin dashboard that organizes booking requests and helps manage appointments
💬 WhatsApp integration for quick communication
📱 A clean, responsive design that reflects the artist's personal brand
The goal wasn't just to create a beautiful website—it was to give a local business a practical tool that saves time, improves the customer experience, and strengthens its online presence.
Small businesses deserve digital experiences that are just as professional as larger brands, and this project was an opportunity to make that happen.
Built with Base44.
#GiveItAGlow @Base44 #WebDesign #Automation #NoCode #SmallBusiness #AI #UXDesign #base44giveitaglowchallenge
Title: Brand Moodboard / Aesthetic Concept
Description: Developed a visual identity collage for a dark, bookish brand aesthetic.
Nice!
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