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This project transforms a retail space into a temporary experiential environment for Dove Hair Therapy.
Idea & Vision
Brand Focus: Showcase Dove Hair Therapy products dynamically.
Engaging Experience: Encourage direct interaction through a styling station.
Open Concept: Design an accessible, four-sided open booth layout.
Modern Feel: Use clean lines and high-contrast lighting displays.
Concept Design
Color Palette: Dominant clinical white with deep brand-signature blue accents.
Cyan Illumination: Integrated neon-style cyan LEDs highlighting structural glass shelves.
Interactive Hub: A vanity mirror with bulb-matrix lighting and styling chair.
Visual Merchandising: Symmetrical grid walls maximizing product density on perimeter columns.
Fabrication & Build
Modular Woodwork: Prefabricated custom MDF wall panels finished in matte white.
Acrylic Fabrication: Laser-cut glass-clear acrylic shelving with embedded LED strip channels.
Diminishing Overhead: Recessed central floor space creating wide, unobstructed traffic lanes.
3D Branding: CNC-routed overhead Dove logos utilizing hidden steel structural supports.
Final Reality
Immersive Footprint: A highly visible, premium experiential mall activation kiosk.
Balanced Architecture: Equal parts high-volume retail shelf space and high-end salon lounge.
High Contrast: Glowing elements that draw shopping mall foot traffic from afar.
Polished Execution: Seamless joints and glossy flooring emphasizing a clean, clinical aesthetic.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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