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🚨 I didn’t change my skill. I upgraded the ecosystem it operates in. 🚀
For years, I worked as an Online Research & Lead Generation Specialist—finding data, qualifying prospects, supporting sales pipelines, and driving growth.
Then I stepped into Web3.
And honestly ?
It’s been life-changing.
Here’s the truth most people won’t say 👇
• Web2 Research & Lead Gen is about:
• Companies
• Emails, funnels, CRMs
• Centralized data
• Traditional buyer journeys
Web3 Research & Lead Generation Support is about:
• Communities, protocols, DAOs
• Wallets, on-chain behavior, token holders
• Discords, Telegrams, governance forums
• Decentralized decision-making and trust
Same foundation. Completely different playing field.
What shocked me most wasn’t the tech—it was the speed.
• Faster adoption
• Faster decisions
• Faster global exposure
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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what does a social media strategist do that differs from a social media manager? i'm so glad you asked!
i just shared what scope of work looked like for the 3isfor team when I served as their social media strategist working alongside their social media manager & creative director.
Good work
A strong outbound system should not begin with “how many leads can we collect?”
It should begin with:
Who actually deserves to enter the pipeline?
The B2B lead qualification system I built follows this structure:
ICP → Account Discovery → Decision-Maker Research → Qualification → Enrichment → Personalization → Outreach → Follow-Up → Pipeline Tracking
The key decision is simple:
Qualification happens before expensive enrichment.
That helps reduce wasted data, weak-fit prospects, generic messaging, and cluttered CRM pipelines.
The objective is not more contacts.
It is a cleaner pipeline built around relevance, priority, and commercial fit.
#AIAutomation #B2BLeadGeneration #SalesAutomation #Apollo #Clay
I'd keep 'unknown' separate from 'poor fit' at the qualification step, especially when enrichment hasn't run yet. Do incomplete records go into a research queue, or are they filtered out?
