Exploring imagination through texture, typography and skincare. ✨

For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.

Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.

These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.

A small study in how texture can become communication. 💧

#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding

Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?

A brand identity and card design project for Solayer’s Emerald Card, combining a geometric logo with a refined visual system inspired by the richness and brilliance of emeralds. The deep green palette, clean typography, and premium card layouts create a modern, sophisticated identity that bridges digital finance with everyday spending.

This is a really creative piece! I love how the visual elements come together to create something that feels distinctive rather than predictable. The composition, the overall visual direction, and the way the idea has been executed all contribute to making this stand out. It’s a...