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Fashion E-commerce Brand Growth & Performance Marketing
Managed end-to-end performance marketing for a fast-growing fashion and apparel brand, overseeing monthly advertising budgets ranging from $30,000 to $50,000 across Meta Ads (Facebook & Instagram) and Google Ads.
Developed and executed full-funnel acquisition strategies focused on customer acquisition, revenue growth, and profitability. Responsibilities included campaign planning, audience research, creative strategy, media buying, conversion rate optimization, remarketing, and performance analysis.
Successfully scaled campaigns while maintaining efficiency, consistently delivering 3x–4x Return on Ad Spend (ROAS) and generating significant revenue growth for the brand. Leveraged data-driven decision-making, advanced audience segmentation, and continuous creative testing to improve conversion rates and maximize profitability.
Key Achievements:
Managed monthly ad budgets of $30K–$50K+
Achieved consistent 3x–4x ROAS
Scaled revenue while maintaining profitable customer acquisition costs
Optimized Meta Ads and Google Ads campaigns across prospecting and retargeting funnels
Improved campaign performance through A/B testing, audience expansion, and conversion optimization
Delivered sustainable growth while ensuring budget efficiency and scalability
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Here is how I took a kids' brand from $0 to $20K/month in its first 30 days.
No existing audience. No prior sales. A brand new Shopify store and a Meta Ads account starting from zero.
One month after launching paid traffic: $20,000+ in monthly revenue, at 4.3x ROAS against a 1.7x break-even.
Everyone wants the ad strategy. But the ads weren't where it started, and that's the part most people skip.
Here's how I actually did it.
I built the full acquisition system end-to-end, not just the look. Shopify storefront structured for conversion using Framer Commerce, the entire Meta Ads account, the creative, the audiences, and server-side tracking, so I was optimizing on clean data instead of guesses.
The scaling came from discipline, not luck. I worked off a break-even ROAS of 1.7x as the line everything was measured against, so I always knew which Ads were actually making money versus just spending it and dropping under the KPI. I tested creatives systematically, killed losers, scaled winners, and iterated audiences instead of letting the account coast.
Everything becomes clear once you start.
Luxury Fashion Collection designed for modern premium brands.
Luxury Fashion
Fashion Marketing
Fashion Design
Luxury Branding
Product Promotion
Social Media Design
Graphic Design
Luxury Lifestyle
Apparel Design
Brand Design
Building Partly for the @Figma Makeathon taught me a few things:
🔗 Try Partly: https://partly.figma.site/ ( 🚨Better Experience on Desktop)
Partly started as an experiment:
"What if online communities had a 🌊beach instead of a chat room?"
And then I Learned 5️⃣ important things:
1️⃣ People don't care how complex your tech is. They care how it makes them feel.
2️⃣ The fastest way to validate an idea is to put it in front of users.
3️⃣ Small interactions can create real friendships.
4️⃣ Figma Make helped me go from idea to working multiplayer experience much faster than I expected.
5️⃣ Sometimes the best part of a project isn't shipping it,it's watching strangers enjoy it.
A few days later:
🌊 45k+ visitors
🫂 Real friendships formed
🎉 People hanging out together inside a world I built
Built with: @Figma Make, Supabase ,YouTube API
🔗 Try Partly: https://partly.figma.site/
45k visitors from a weekend experiment is wild. Point 5 hit home too. There's something about seeing strangers actually use what you built that no amount of user testing quite replicates.
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