Complete Brand Identity Design for Pulse Bank's Gen Z Appeal

Complete Brand Identity Design for Pulse Bank's Gen Z AppealComplete Brand Identity Design for Pulse Bank's Gen Z Appeal

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Winfred Nduku

• 5h

Designed a complete brand identity concept for Pulse Bank, a modern digital banking brand targeting African Gen Z entrepreneurs and hustlers. The project focused on creating a visual identity that communicates trust, speed, growth, and financial empowerment.

Graphic Design Adobe Illustrator

Dhaval Adesara

• Jun 5

Recently wrapped up brand identity design for SaaS startup

portfolioreview Logo Design Brand Design Adobe Illustrator Adobe Photoshop

Sharon Olusanya

• Jun 6

Looks so cool!

Costanza Fava

• Jun 5

What if CapCut entered the skincare industry? ✨ Would you add it to your routine?

I explored how CapCut could evolve beyond content creation and become a premium skincare brand.

CONCEPT CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.

VISUAL IDENTITY The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.

PRODUCTS The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.

POSITIONING Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.