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Cellar Twenty One — Luxury Champagne E-Commerce Platform
A premium single-page application for Cellar Twenty One, a specialist custodian and reseller of rare Dom Pérignon champagne (1921–present). Built from scratch to deliver a high-end digital experience targeting Asia's most discerning collectors, featuring age-gated access, bilingual content, and an interactive vintage browser.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Photography clients usually want to know one thing before they read about your process, your packages, or even who you are: Do I connect with your work?
So instead of opening with a traditional introduction, the homepage leads directly into the portfolio and lets the imagery make the first impression. The supporting copy and details come later, once the work has already created that initial connection.
I’m curious where other designers and photographers land on this. Do you prefer a portfolio-first homepage, or do you think the photographer’s story should come first?
Portfolio first, every time for photography. Nobody hires off a process paragraph, they hire because one image stopped them scrolling. The story matters, but it lands harder after the work has already made the case. That start here slider does the pitch by itself.
A fresh Shopify experience built for Lula Oil 🥑
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From the visual direction and product presentation to the responsive Shopify experience, every detail was designed to make the brand feel premium, natural, and easy to explore.
✨ Clean & modern UI
🥑 Product-focused experience
🛍️ Shopify e-commerce development
📱 Responsive across devices
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Here’s a look at some of the visuals and videos from the project.
Built with Shopify.
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