CxBerries Chocolate-Covered Berry Snack Brand Concept

CxBerries Chocolate-Covered Berry Snack Brand ConceptCxBerries Chocolate-Covered Berry Snack Brand Concept

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Denisa Georgiana Voicu

pro

• 1h

CxBerries is a self-initiated brand concept for chocolate-covered dried berry snacks. I developed its visual identity, packaging direction, ecommerce mockups and campaign imagery, exploring how one playful idea could translate into a cohesive brand experience.

The concept brings together two contrasting sensations: the bright, fruity character of berries and the richness of chocolate. That contrast became the foundation for the entire visual direction.

I chose a vibrant palette of raspberry pink, strawberry red and blackberry purple, balanced with cocoa brown and cream. Each flavor has its own recognizable color while remaining part of the same family. A rounded, expressive wordmark and a chocolate-dipped berry symbol give the identity a friendly, distinctive personality.

Brand Design foodpackaging Brand Strategy

Kevin Craft

• Oct 8

For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.

That’s where a flexible brand system really starts to prove itself.

Logo Design Brand Design Brand Strategy

Nawras M Khrais

• Oct 10

Powerful greenish look 👌

Kevin Craft

• Oct 8

A little preview of something I’m working on. These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand. That’s where a strong brand system starts begins to prove itself. More soon :)

Brand Design Brand Strategy Logo Design

Anita Autorino

max

• Oct 8

One of my first identity projects from 2021. 🥹

SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.

Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.

Do you ever revisit your early work and realize your design instincts were already there?

Brand Design Packaging Design Logo Design