I wanted to create something that felt closer to an editorial experience.
Over the past several years, I led the redesign and development of the Logan Hollowell Jewelry website, reimagining how customers discover, explore, and connect with fine jewelry online.
The challenge was not simply to make the website look better. The goal was to create an experience that reflected the craftsmanship, symbolism, and storytelling behind each piece while supporting business growth across mobile and desktop.
View the live experience at https://www.loganhollowell.com
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Imagine sending someone a link and saying, “This is my business.”
I made this 30-second film for Launch in Seven’s new Business Idea to First Launch service. It shows an illustrative plant-care idea becoming a clear offer, a mobile-friendly page, an inquiry path and outreach drafts.
The $1,500 fixed package includes one offer brief, one responsive landing page, one connected inquiry form, three outreach drafts and one consolidated revision. Domain and hosting costs are separate. Scope, inputs and delivery date are agreed before we start.
Ferré is an agency template designed for creative studios, design firms, and independent practices looking to present their work with clarity and confidence.
Built around an editorial visual language, this template combines bold typography, subtle interactions, and an immersive layout to create a sophisticated digital presence. Showcase your work, introduce your studio, share ideas through a journal, and give potential clients a clear sense of what you do.