An expressive beauty website, shaped around discovery, care and a personal journey.An expressive beauty website, shaped around discovery, care and a personal journey.
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Half Off Mattress Outlet — E-commerce Website Design & Development
What if luxury sleep didn't have to come with a luxury price tag?
That was the idea behind this project.
Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.
The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.
A few things I focused on:
✦ Clean, modern e-commerce UI
✦ Strategic product presentation
✦ Clear pricing and savings communication
✦ Intuitive navigation and user experience
✦ Trust-building sections and customer benefits
✦ Responsive design across devices
The bigger idea was simple: don't just showcase mattresses — sell the experience of better sleep.
I'd love your feedback!
If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?
Just launched: Faro, a luxury travel website template for Framer.
Travel agencies and tour operators do not sell with a checkout. They sell with conversation. So Faro is built around one goal: turn visitors into enquiries.
What makes it work
Cinematic flight-window hero that plays your video as visitors scroll
Enquiry-first pages: every button leads to your contact form, with no cart to set up
Tour packages with pricing cards, a comparison table, add-ons and FAQs
Destination and journey pages with itineraries, highlights and quick facts
What's inside
11 pages, including Home, Destinations, Journeys, About, Contact, Thank You, 404 and legal pages
2 CMS collections (Destinations and Signature Journeys) with sample content
Reusable components, color styles and text styles for fast rebranding
Fully responsive, with a mobile menu, Back button and Back To Top button
SEO-ready structure and a built-in documentation page
Design: deep navy, brass gold, Fraunces and Inter. Calm, premium and easy to edit.
The airplane window opening on the hero says travel without a single stock photo, and the gold Start Planning button stays in the nav the whole time. Does that hero animation add noticeable load time on mobile?
Never seen an e-commerce store on @Framer
So I built one for Sensul.
Only because it was the right call for the client. Full CMS control, no developers on standby, just them running their store.
Dawit Woldemariam had a design background, so Framer made sense for him.
The harder challenge was the design.
Inspiration: Basquiat's art style turned into Ethiopian style.
The brief: "Make it artistic without overwhelming the site."
Result: Basquiat art style X Ethiopian literature.
A storefront, nothing like I've ever seen before in other art gallery sites.
Note: The live site has since been discontinued, so the link below goes to the project I designed in Framer if you want to check it out.
Full CMS control with no developer on standby is a strong reason to pick Framer for a store like this. The Basquiat inspired visual direction gives it a personality most ecommerce sites lack.