Have you ever spent hours setting up your Shopify store, launched it, and kept checking your dashboard expecting sales… but nothing came in? It’s frustrating because the effort is there. What most store owners don’t realize is, the issue usually isn’t the store itself it’s what your visitors aren’t clearly understanding when they land.
Black Friday is on 27 November. For e-commerce brands, the work that decides the result happens before the traffic arrives.
Here’s a checklist to review now:
Fast on mobile: slow pages lose shoppers before they see your product
Clear product pages: good photos, a clear price and one obvious buy button
Real social proof: reviews and UGC video build trust where people decide to buy
A simple checkout: fewer steps and no surprise costs
One clear offer: a simple deal with an end date
I’m Adeyemi James, a Shopify and UGC expert. This week I’m offering free store reviews to 5 Shopify stores. Send me a message with your store link and I’ll review your mobile speed, product page, reviews and checkout, then send you my notes.
Black Friday is 16 days away. Is your Shopify store ready for the traffic?
Here's the checklist I run on stores this time of year:
→ Test discount codes and automatic discounts on mobile before they go live
→ Pause or remove apps you're not using, since each one can add scripts to every page
→ Check product page speed on your phone, not just your laptop
→ Show shipping cut-off dates on product and cart pages
→ Place a test order all the way through checkout, including Shop Pay
→ Stop making big theme changes a week before the sale
The worst time to find a broken checkout is Black Friday morning.
Want a second pair of eyes? Drop your store URL below and I'll send you the first 3 things I'd fix before the sale.