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Handmade Crochet Brand — Laço e Ponto | E-commerce & Brand Design
Website designed for Laço e Ponto, a handmade crochet brand focused on cozy, timeless pieces made with love.
The problem: The brand had beautiful products but no professional online presence to transmit value and justify premium pricing. Sales were only via Instagram DM.
My role: Full Web Design at FreedomMoney WebStudio — from brand positioning to Framer build.
Brand positioning: "Made with hands, kept with heart" + warm, artisanal and premium tone
UX focused on desire: big product photography, texture close-ups, storytelling about handmade process
Clear offer: curated collections, easy WhatsApp checkout, handmade-to-order flow
Conversion: emotional copy + sticky "Encomendar" CTA + Instagram integration
Visual system: warm beiges, soft browns, handwritten details, cozy and minimal layout for craft niche
Tech: Framer, responsive, SEO-ready, WhatsApp automation.
Result: A site that transforms a hobby into a premium brand. Built to sell while the maker is crocheting, not answering DMs.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Still finding little moments from this project that I want to share
A few more favorites from the launch video 💜
great work..
From the very beginning of the CRL® project, I knew I wanted a wheel to explore the library’s resources, with the option to switch to a more traditional list view.
Once the layouts came together, I started exploring how the wheel could transition from the homepage, how the resource titles would move as you scroll, and how the two views could connect.
Then Bimo Tri got his hands on it and took the whole thing to another level. From the initial transition to the finer details of switching between views, Bimo brought so much more movement, character and feeling to the experience than I could have imagined.
A great reminder of the value of getting a great creative dev on board for a project like this! Couldn’t be happier with how this page turned out!
Love that you gave Bimo credit for pushing the motion further. The wheel is fun, but I'm curious if people actually use it to browse or if most end up flipping to the list view.
Senior Care & Assisted Living Website Design
A warm, premium, and user-focused senior care website designed to build trust and communicate compassionate care. The layout combines elegant typography, calming colors, meaningful imagery, service highlights, testimonials, and informative content for a welcoming digital experience.
Senior care sites usually feel cold and clinical, so warm tones and real human photos build trust way faster here. Aging with Dignity, Care and Respect as the hero line sets the emotional tone before anyone scrolls. Thoughtful design.
