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Make Your Choice is a speculative running/fitness ad created between two friends who love being creative and trying new things. I was behind the camera and edit and my friend @ponomaribo was the main man! Bo came to me with some ideas to try and shoot this and another sports ad type video following some of our previous collaborations and of course I immediately jumped to the opportunity.
For this I used my trusty Fujifilm X-H2S with the main lens being the XF16-55mm f2.8 and the XF56mm f1.2 for the last shot. I tend to always use Dehancer for my base color grade and film emulation, with my grade and balancing on top. Utilising lots of the new magic masks in DaVinci Resolve. I’ll share some of my Dehancer choices in the future blog post.
aw thank you Ciro! I had a lot of fun with and I feel the words have strong meaning for me.
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Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Which cover gets your vote? 👀
I’m finally sharing this case study and I’m stuck between these two.
1 or 2? Which one would you click first? 👇
14 voted
34%
27 voted
66%
41 votes
Closed
Here's a short commercial I made for Wollsey, a brand that's into making and selling of bold jewelry.
I made sure to preserve every single detail of the character while showcasing all the jewelry pieces using light.
And yes, I made it using AI
More on this project is coming.
Nice work!!