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There is nothing better than connecting with a visionary founder who completely trusts your technical and creative process. š¤ Super excited to partner with Herbert Custodio to design and build PIVOT V1 from the ground up. This is going to be a massive win and a game-changer for retail investors.
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Paul FadayoHerbert Custodio
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Role:
Creative Lead, AI Integration, Animation Direction & Post-Production
Scope:
Concept Development, Scriptwriting, AI-Assisted Photo Animation, Motion Design, Sound Design, Final Delivery
A dynamic promotional piece developed for the internal launch of the "Kudos" recognition platform at CHRISTUS MUGUERZA. The objective was to build anticipation and clearly communicate the value of peer-to-peer appreciation across a large-scale healthcare network.
To bring this vision to life, I led the end-to-end creative process, blending traditional motion design with cutting-edge AI-assisted photo animation. By integrating AI tools into the workflow, I was able to transform static institutional assets into engaging, fluid visualsāmaximizing the emotional impact of the piece while optimizing production timelines and resources.
Beyond the technical execution, I oversaw the narrative structure and scriptwriting to ensure the message felt authentic and inspiring to the staff. The final deliverable combines cohesive storytelling, controlled animation, and intentional sound design to deliver a polished, high-energy launch campaign.
