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Recent Static and Motion Explorations for Femtech
Guess the brand?
The cycle chart sitting next to the soft product render is a nice tension. Clinical data stays readable without knocking the warmer pink palette off the rest of the set.
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“Or similar” leaves a lot to the imagination.
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I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
Outstanding 😊
Logo for Riptide Archive. They document underground surf culture through limited run apparel, photo zines and short films.
Love this!