The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Nike × Jacquemus - having fun while testing/creating
AI isn’t here to replace creative roles.
At the end of the day, it still comes down to taste, direction, an human creativity.
Tools can generate images.
Only creatives build worlds.
That continuity is what makes a campaign feel intentional instead of generated.
AI didn’t replace direction
it amplified art direction.
The workflow allowed rapid iteration without breaking consistency, giving us full creative control while moving at experimental speed.
Built with ImagineArt Workflows
Disclaimer:
It is not affiliated with, endorsed by, or commissioned by Nike or JACQUEMUS.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
This video tells the story of a creator’s journey—from having ideas but no direction, to transforming imagination into reality using CapCut. Through simple tools, creative editing, and storytelling, even a beginner can create something powerful. This project highlights how CapCut makes video creation accessible, expressive, and impactful for everyone.
Created using AI visuals and edited in CapCut.
Been testing Omma for about a week now, it's Spline's new AI tool that generates 3D scenes purely from text.
I put together a quick walkthrough showing how it works and what you can actually build with it. Still early days for the tool, but the iteration speed is incredibly compelling.
Don't forget to check out the Omma Buildathon challenge: https://on.contra.com/8PWMTp
Wow great work
This piece is about breaking away from the ordinary.It starts in a controlled, predictable environment - a representation of routine reality. As the space collapses, the character is pulled into a surreal transition, symbolizing the moment we step beyond привычного and into creative freedom. The fall becomes a transformation, leading into a vivid, cinematic world filled with light, movement, and possibility.
“Reality is boring” is not a statement - it’s a trigger.
“Create something better” is the response.
This video reflects the power of imagination to redefine reality and turn limitation into creation.
Generated AI scenes using CapCut Canvas: Video Studio and edited the final video in CapCut.
The surreal collapse into a vivid cinematic world is such a strong visual metaphor — “Reality is boring” as a title just works perfectly
Trending
Notion
Notion isn’t just where you work, it’s starting to work for you. What agents are you building?
brandguidelines
Brand guidelines are becoming living systems, not static documents. What are you building for your clients?
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?
illustration
Handcrafted illustration is bubbling up across the web. What are you drawing lately?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?