Ophelia Lounge is a cocktail lounge and rooftop bar in Midtown East, Manhattan.
I redesigned Ophelia - a restaurant and lounge business into a more premium, modern, and human-centred experience. I improved its digital
presence and added an ordering system that helps the customers make purchases better, accurately and faster. I also designed and built an ERP + Fintech product that would be integrated into the website, which would help the restaurant to manage orders.
For this project, I focused on creating a cleaner and more professional web experience putting in mind the needs of the customers. The new site includes a polished homepage, mobile-responsive design, and clear booking CTAs.
Integrating the website and the fintech + ERP app helps to track and confirm payment from multiple bank apps, tracks cash flow, saves money for monthly expenses(payroll), manages customer orders, inventory and suppliers, and keeps all branches of business within a single app.
The goal was to give Ophelia a strong online presence, a human-centred interface design, a better user experience and a way to turn visitors into real clients. Also, to make the management of the business easy.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Designed the website for Dovora — an agency that builds businesses for creators, not brand deals. "We don't represent brands, we don't split focus" is basically the whole pitch, and I wanted the site to feel just as uncompromising.
So no polished stock creator-economy visuals. The hero is a wall of real streamer/podcast footage arranged in overlapping diamonds and rounded frames — actual creators, mid-stream, mid-laugh — with a glowing gradient orb behind bold "WE BUILD CREATOR BUSINESSES" type. It reads more like a highlight reel than a landing page, which felt right for an audience that lives on camera.
The second section flips the energy completely — dark, minimal, almost aggressive typography ("BUILT EXCLUSIVELY FOR CREATORS. FULL STOP.") paired with huge chrome-and-neon 3D letterforms spelling out CREATORS. It's loud in a completely different way than the hero, and that contrast is intentional — this isn't a buttoned-up agency deck, it's built for people who make content for a living.