BLAIRE | Brand Identity & Packaging

Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.

The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.

Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.

A closer look at some of the applications that brought the Blaire identity together.

Great job. I like it.

I’ve been working on this kayak concept for a while. The idea was to create something modern and advanced, but still realistic enough to actually work as a product. I came up with the name KYOKO, inspired by Japanese language and design philosophy, with a focus on precision, balance, and purposeful movement.

The whole concept started with a simple paper sketch and gradually evolved into the final product direction. From the overall shape and functionality to the visual product, the design was built around my original idea from the ground up.

The hardest part was figuring out how the design would actually work in real life everything from the handles and storage compartments to the seat and overall ergonomics had to make sense, not just look good. A large part of the kayak is designed using carbon fiber and thermoformed ABS / PMMA composite, keeping the concept lightweight, durable, and realistic enough to function as an actual product.

stunning design, i love how futuristic & cutting edge it is while the viewer never has to question what the product actually is.