Designed and built a full sales funnel page for a home services subscription business targeting homeowners tired of chasing multiple contractors for repairs and maintenance.

The page was structured around a core pain point — what I framed as the "Vendor Vortex" — and positioned the client's one-call system as the obvious solution.

What went into it:

Trust-heavy design using a clean blue and gold palette suited to the home services industry

Problem-framing section to identify the homeowner's frustration with managing multiple vendors

Social proof section with real homeowner testimonials placed early to build credibility fast

Three-tier subscription pricing layout ($99 / $199 / $299) with a clear "most popular" option to guide decisions

Feature breakdown of exactly what subscribers get — reducing doubt before purchase

Scarcity element: limited monthly service spots to create urgency

100% money-back guarantee section to eliminate risk

Strong CTAs throughout pushing toward a single conversion action

Built on Systeme.io with full mobile optimization

The objective was to turn skeptical homeowners into paying subscribers through a clear, trust-first structure that handled every objection before the pricing section.