Effective Sales Funnel for Home Services Subscription BusinessEffective Sales Funnel for Home Services Subscription Business
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Designed and built a full sales funnel page for a home services subscription business targeting homeowners tired of chasing multiple contractors for repairs and maintenance.
The page was structured around a core pain point — what I framed as the "Vendor Vortex" — and positioned the client's one-call system as the obvious solution.
What went into it:
Trust-heavy design using a clean blue and gold palette suited to the home services industry
Problem-framing section to identify the homeowner's frustration with managing multiple vendors
Social proof section with real homeowner testimonials placed early to build credibility fast
Three-tier subscription pricing layout ($99 / $199 / $299) with a clear "most popular" option to guide decisions
Feature breakdown of exactly what subscribers get — reducing doubt before purchase
Scarcity element: limited monthly service spots to create urgency
100% money-back guarantee section to eliminate risk
Strong CTAs throughout pushing toward a single conversion action
Built on Systeme.io with full mobile optimization
The objective was to turn skeptical homeowners into paying subscribers through a clear, trust-first structure that handled every objection before the pricing section.
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started