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Designed and built a full sales funnel page for a home services subscription business targeting homeowners tired of chasing multiple contractors for repairs and maintenance.
The page was structured around a core pain point — what I framed as the "Vendor Vortex" — and positioned the client's one-call system as the obvious solution.
What went into it:
Trust-heavy design using a clean blue and gold palette suited to the home services industry
Problem-framing section to identify the homeowner's frustration with managing multiple vendors
Social proof section with real homeowner testimonials placed early to build credibility fast
Three-tier subscription pricing layout ($99 / $199 / $299) with a clear "most popular" option to guide decisions
Feature breakdown of exactly what subscribers get — reducing doubt before purchase
Scarcity element: limited monthly service spots to create urgency
100% money-back guarantee section to eliminate risk
Strong CTAs throughout pushing toward a single conversion action
Built on Systeme.io with full mobile optimization
The objective was to turn skeptical homeowners into paying subscribers through a clear, trust-first structure that handled every objection before the pricing section.
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You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪
30+ pages, 3 weeks, and honestly one of my favorite projects in a while.
I'd been wanting to design something more tech-driven for a long time, and Gryd, a platform turning construction permit data into intelligence for insurers, lenders, and real estate teams, was exactly that.
Wireframes first, then UI across every page, fully responsive, with animation on the key screens, all built inside the brand the client had already set.
Case study's on my profile.
Clean design 😍
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
