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RIFT44 — Streetwear Visual Identity
A self-initiated identity exploring custom lettering, underground fashion culture and bold physical applications.
Visual Identity · Art Direction · Campaign Design
Beautifully done! 🌟🌟
One of my favorite projects this year 👉 Fluxnet.
The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
how did you land on the balance between industrial and innovative?