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You have a business idea. Maybe you've even started building it.
You've got a logo you sort of like, a website that's halfway finished, and about 47 ideas for what you should do next.
But you're not sure what actually needs to happen first.
That's where I come in.
Through Business by Design, I help business owners make sense of what they're building, figure out what matters, and turn those ideas into something real.
Sometimes that's brand strategy. Sometimes it's a website, marketing materials, or getting a launch across the finish line.
And sometimes it's having someone ask the right questions before you spend another dollar building something you don't need.
A little clarity can save a lot of unnecessary work.
What part of your business has been sitting on your to-do list the longest?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I always create brand cards and layouts as part of the branding process, even if the client hasn't specifically requested them.
They can always be used in UI, socials and pitch decks.
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.
Incomparable work!
I run a SaaS business. As founders we're often too immersed into our product and can overlook what real people need to hear. A few hurtful patterns that keep showing up in websites, and how to fix them:
Focusing on the features, not the value:
❌ “Automated bank reconciliation engine”
✅ “Close the books on the 2nd, not the 12th.”
Features matter to someone already comparing options. Everyone else needs to recognize their own problem first, then see it solved.
Big words that could belong to any company:
❌ “Seamless. Powerful. Built to scale.”
✅ “Payroll for 40 people in ten minutes, not an afternoon"
Unverifiable claims:
❌ “Trusted by leading clinics”
✅ “No-shows down 30% across 200 clinics”
What’s the vaguest headline spotted this week? Drop it below 👇