I designed SMAF, a Next.js e-commerce template for handbags. The homepage opens with a campaign image and a clear path to Shop All.
I put Best Sellers next so shoppers can see the bags and prices before getting into the brand story.
Minimal packaging is not less work. It’s MORE decisions 🤍
On a recent project, I spent a whole day on one thing: the spacing between two phrases in a label. Nobody will ever notice it. But everyone will feel it.
When there is nothing else on the label, every small adjustment has to carry the brand.
Do you also lose hours on details no client will ever mention? 😅