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Reimagining CapCut as India's first creative chai brand 🍵🔥
Where every sip fuels your next edit.
CapCut × Chai Culture — blending India's spice heritage with cutting-edge creativity.
Cut the ordinary. Sip the extraordinary.
#CapCutDesignStudio #CapCutChai #BrandDesign
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Top 25% on Contra 🎉
Grateful to be recognized in the top 25% of creatives on Contra with an 84 score. Every project, client relationship, and late night refining the craft has led to moments like this.
Building brands, designing experiences, and helping businesses stand out is something I never take for granted. Huge thank you to every client and collaborator who’s trusted me to bring their vision to life.
Still just getting started 🚀
An AI-crafted brand commercial celebrating the rich heritage and authentic flavors of Assam tea. This cinematic piece combines warm storytelling, immersive visuals, and elegant motion design to capture the tradition, culture, and comfort behind every brew.
Created using AI video generation, cinematic editing, motion graphics, and creative direction to deliver a premium brand experience.
#AIVideo #BrandCommercial #TeaBrand #MotionDesign #CreativeDirection #AIContent #Storytelling
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
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