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Masterclass Space: WordPress rebuild with 1,861 URLs redirected
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🚀 Just completed the UX/UI design and website redesign for Spartan SEM!
The goal was to bring their refreshed brand identity to life with a modern, conversion-focused website and a better user experience.
Really enjoyed working with the team and seeing the design go live!
This is amazing
One opt-in. A CFA Level 3 candidate two weeks from their exam, and a casual Spanish learner. Same welcome sequence.
That was the starting point for a test prep and language learning site on Kit: very different audiences, and every new subscriber landing in the same emails.
The fix was a tag-based setup that works out who someone is, what they're preparing for and how urgently they need help, all from a single opt-in. No surveys, no extra form fields. Conditional automations route each person into the right sequence, and a behavioural layer picks up intent from link clicks alone.
What went live:
→ 13 tags, 4 sequences, 12 active automations across 2 verticals
→ Fully QA tested and documented
→ Built to add 5 more verticals without rebuilding
The client after handover: "Clean delivery, strong comms, genuinely useful advice. Will hire again for phase 2."
If your list serves more than one audience, how are you telling them apart today: a survey at signup, separate forms, or nothing yet?
Thirteen tags from a single opt-in sounds like a spreadsheet's love language. Honestly, respect.
Redesigned and developed a premium WordPress website for Luxeline Chauffeurs Services, a UK-based executive chauffeur company, with a complete booking and customer management experience built around the business's daily operations.
The project involved extensive WordPress customisation, bespoke plugin development, booking automation and technical SEO, connecting the customer-facing website with the operational systems behind it.
Key Development Work:
1- Premium Website Design: Created a refined, responsive website with a professional presentation of chauffeur services, vehicle categories and a clear customer booking journey.
2- Custom Booking System: Developed a streamlined booking experience allowing customers to enter journey details, select vehicles, review pricing and submit booking requests.
3- Dynamic Pricing: Configured journey-based pricing with distance calculations, vehicle-specific rates, airport transfer requirements and configurable pricing rules.
4- VIP Client Accounts: Built dedicated customer account functionality, allowing clients to access booking information, monitor journey statuses and manage their booking records.
5- Bespoke WordPress Plugins: Developed custom functionality connecting booking activities, payment information and journey status updates between the WordPress administration dashboard and customer accounts.
6- Booking & Status Management: Improved the administrative workflow so booking progress and journey status changes could be managed centrally and reflected within the relevant client accounts.
7- Payments & Automated Communication: Integrated payment functionality alongside automated invoicing, booking-related emails and professional customer notifications.
8- Google Search Console: Set up and configured Google Search Console to support search performance monitoring, indexing management and the identification of technical search issues.
9- Technical SEO: Worked on the website's technical SEO foundations, including search engine crawlability, indexing configuration, XML sitemaps, metadata and mobile usability.
The Outcome
A tailored WordPress platform that brings the website, booking process and back-office operations together, reducing repetitive administration while providing customers with a clearer, more convenient way to arrange their journeys.
The project also established a stronger technical foundation for search visibility and ongoing website optimisation.
Rather than relying entirely on standard plugin features, the development was adapted to Luxeline's booking requirements, operational workflows and long-term website needs.
Seeing pricing before booking helps.