Last year, we had the opportunity to pitch an original music proposal for an official Louis Vuitton film celebrating their iconic Mon Monogram personalization service. Diving into the Maison’s heritage was an incredible creative exercise. Louis Vuitton’s bespoke personalization spans over a century from hand painted monograms on archival travel trunks to contemporary digital customization. The visual edit demanded a soundtrack that could honor that rich legacy while driving the sharp, kinetic energy of modern graphic motion. Musically, the score explores the balance between vintage warmth and electronic analog textures. We anchored the piece around driving analog synth arpeggios that generate constant forward momentum, locking tightly into the pace of the cuts. Floating above that pulse, soft and rounded sinusoidal synth melodies introduce an airy, effortless elegance, carrying the film seamlessly as it transitions from black-and-white workshop sketches into colorful, modular 3D renders. In the end, our composition wasn’t selected for the final campaign, as the team chose a different musical direction. Pitching is an essential part of what we do; while a pass is always tough, it’s also the space where we get total freedom to experiment boldly and expand our musical language. We’re proud of this piece and grateful for the opportunity to explore the intersection of luxury heritage, graphic animation, and electronic composition. Brand: @Louis Vuitton Music & Composition: Penrose Audio #louisvuitton #cgi #musicproduction #originalscore #composition #analogsynth #electronicmusic #motiondesign