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Would you consider this an appropriate logo revamp for someone who wanted to give the logo a makeover but retain the current identity too?
Would love to here thoughts on this!
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7UP just changed its logo and its recipe in the same announcement. That's pretty brave considering most companies do one or the other, looks pretty dope to me
Love this juicy color palette
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Designing logotypes is one of the things I enjoy most about my job and one of the most rewarding.
This direction wasn't chosen by Soulty, a new Italian summer footwear brand.
We moved on to another proposal that worked better for them, and I agree with that choice.
But I still really like the work done here.
