Automation rarely breaks in the obvious places. It usually fails in tags, delays, exclusions, or ...Automation rarely breaks in the obvious places. It usually fails in tags, delays, exclusions, or ...
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Automation rarely breaks in the obvious places. It usually fails in tags, delays, exclusions, or handoffs that nobody tests.
I built four demo systems to make those invisible failure points visible:
• Kit Email Automation & QA Blueprint
• Subscriber Tag & Audience-Routing Blueprint
• CRM Lead Pipeline
• Automation QA Test Plan
My audit maps triggers, branches, tags, delays, exit conditions, and error handling—then turns the findings into a prioritized fix list and clear handoff documentation.
Automating a task and understanding it are not the same skill, and skipping straight to the first one usually backfires.
I've watched people automate a report before ever manually building it once and the automation just encodes whatever mistake was already baked into the process. The manual version is where you find the edge cases. The automated version is where you scale them.
Do it by hand once before you let a script do it forever.