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AI-Generated Ad: Clarity Windows & Doors
Produced an AI-generated video ad for Clarity Windows & Doors, showcasing a bright, inviting interior scene with a clear window view to build an emotional "upgrade your home" appeal. Designed for seasonal promotional campaigns with a soft, lifestyle-driven visual approach rather than a hard product pitch.
What's included:
AI-generated photorealistic interior scene with natural lighting and depth
On-screen text hook ("Perfect Time To...") timed for scroll-stopping engagement
Branded overlay integration for Clarity Windows & Doors
Platform-ready vertical export, optimized for short-form ad placements
Tools used: Midjourney/Runway (AI visuals), Adobe Premiere Pro, After Effects
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The client said we could choose the season for one episode ourselves. We decided to create two versions... after that, their marketing department spent the whole day debating whether the fall version or the winter version was better.
We personally have a favorite, but we want to check in with the community. Please share your vote.
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Generated these looks in Midjourney — but the layout is what really pulls it together.
Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.
The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.
🧠 GROWTH TIP 06/30: DON’T START WITH WHERE. START WITH THE FEELING.
Most travel apps start with one question: “Where do you want to go?”
That works when the user already knows the answer. But a lot of travel discovery starts earlier, with a much less specific thought: I want to go somewhere, I just don’t know where yet.
That idea became Traveling Up, a travel randomizer concept.
Instead of asking users to work through dozens of filters, the product starts with just three signals:
🌍 how much time they have
🎭 how they want the trip to feel
☀️ what kind of climate they prefer
The destination stays a surprise.
Hypothesis: removing destination selection from the first step could move users faster from vague travel intent to genuine interest in one specific trip.
What I would test:
• Destination first search vs Mood first randomizer
• Randomize start rate
• Destination save rate
• Plan this trip CTR
• Time to first interesting destination
💡 Growth insight: in discovery products, uncertainty is not always friction. Sometimes it is exactly what creates curiosity and moves users toward the next action.
This concept came to me after a particularly inspiring trip. And I think it is the first mobile concept I have created purely for myself, rather than for a client project, in roughly three years.
So this one has a little more freedom, art direction, and product experimentation in it.
06/30 complete.
If you enjoy seeing mobile product experiments like this alongside the growth thinking behind them, follow along. And if this direction resonates, a reaction helps me understand which ideas are worth exploring deeper next.
#MobileAppDesign #TravelApp #TravelAppDesign #MobileUX #UXDesign #ProductDesign #GrowthDesign #TravelTech #InteractionDesign #UIDesign #ProductStrategy #MobileProduct #AsolDesign
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