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Component Naming History: Early UI development relied on generic names like widgets or controls. As component-based frameworks evolved (React, Vue, Angular), naming became more semantic and purpose-driven. Developers started naming components based on what they represent (Button, Card, Modal), what they do (UserList, ChartWrapper), or their role in the system (Layout, Provider, Wrapper). This evolution helped improve readability, reusability, and team communication, making large applications easier to scale and maintain.
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Working on consumer mobile apps is a peak form of product design. No web, SaaS project can match this feeling when you finish an app
Good Design
Option A for sure.
But what if there was only one figure instead of two?
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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