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Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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What if the logo wasn't one pose, but six different emotional states of the same character?
That was the core decision on SERO.
A mental health brand. But not the usual: no soft gradients, no open windows, no people looking peacefully at the horizon.
The brief was emotional calibration.
Precise. Clinical. But warm.
So I built a character with mismatched eyes.
Left: a flat black void.
Right: a white oval with a heart as the pupil.
One part that closes. One part that stays open.
That's the whole brand in two eyes.
Six poses. No canonical lockup. All six are the logo.
Riso ink imperfection as intentional texture — not production error, brand specification.
Would you have locked one pose, or let all six live?
This is a masterclass in building Visual Trust through vulnerability.
Letting all six poses live was the right move. It shifts the Structure from a 'corporate mask' to honest emotional calibration. That Riso texture as a brand spec not an error gives it incredible Visual...
The synthesis of a craft.
A preview of the visual identity for Tapidecor, a brand where furniture is created from scratch through artisanal manufacturing and signature upholstery.
The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.
The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.
Iconography DesignBrand DesignVisual DesignAdobe Creative CloudAdobe PhotoshopAdobe Illustratorbranddesignericondesignbrandingstudio
Built this rebrand from the ground up with Brandt Creative, bold, structured, and full of focused energy.
The goal was to make it feel as powerful as the people behind it. A new take on the nutrition concept.
This is very well crafted. The attention to detail and consistency across slides really stands out.
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