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A Shopify store with 500 products doesn't have the same UX needs as a store with 20.

One thing I've noticed while working on multi-category Shopify stores is how quickly product discovery becomes a problem.

Customers shouldn't have to scroll through dozens of products to find the right size, specification, brand, or price range.

For stores with larger catalogs, I focus on:

• Clear collection structures • Relevant product filters • Easy-to-use mobile filtering • Logical sorting options • Navigation that matches how customers actually shop

And here's something important: adding more filters isn't always the answer.

The right filters depend on the products and how customers make buying decisions.

A well-organized Shopify catalog makes shopping easier before customers even reach the product page.

More filters really isn't the answer. On food and beverage catalogs, the filters that matter are rarely the default ones: flavor, dietary need, pack size and occasion beat brand or price almost every time. Do you look at on-site search queries before deciding the filter set?...