Deleted 8 apps from a client's store and conversion went up Nobody expects that outcome, here's w...Deleted 8 apps from a client's store and conversion went up Nobody expects that outcome, here's w...
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Deleted 8 apps from a client's store and conversion went up
Nobody expects that outcome, here's why it happened
→ THE SETUP
Store had 12 apps installed
Upsell app, review app, trust badge app, countdown timer app, and more
Every single one added because it promised more sales
→ WHAT WE FOUND
Ran a speed test before touching anything
Load time was sitting at 4.8 seconds
Most visitors on mobile do not wait past 3
→ THE HIDDEN COST
Each app injects its own script into the theme
Even apps you are not actively using still load in the background
The store was paying a speed tax for tools nobody was even using anymore
→ WHAT WE DID
Kept only 4 apps that were actually driving results
Removed the rest along with their leftover script tags in theme.liquid
Apps often leave code behind even after you uninstall them
→ THE RESULT
Load time dropped from 4.8 to 1.6 seconds
Conversion went up
Not because we added anything
Because we stopped asking visitors to wait
Here is the part that surprises people
Every app you install is a decision that compounds
Ten small script additions do not feel heavy one at a time
They feel very heavy all together
Before installing your next app, check your current load time first
You might not need a new tool
You might just need less friction
How many apps are currently running on your store?
#Shopify #ShopifyDevelopment #ShopifySpeed #ConversionRateOptimization #EcommerceGrowth #ShopifyTips #ShopifyPlus
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Creatives on Contra have earned over $150M and we are just getting started