Familiarity with a product makes it easier to craft publicity materials for it, at least to me. Writing a script for the itel BudsNeo 3 was somewhat easy; I was familiar with the buds, I own a pair myself and being the music addict that I am, I knew exactly what I was going to share about the buds: comfort, easy usage, clear audio, with a focus on the noise cancellation feature and its affordability. As you can see, I didn't crunch all these details into the script; I wrote this in the early stages of my journey into script writing, I was only getting started in the craft, but looking back, I would have taken time to provide more details into the features of the buds, or use the show and tell method for a few while listing the others.