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A self-initiated beauty campaign concept focused on precision, definition and close-up eye makeup. The direction combines product interaction, detailed eye imagery, clean composition and editorial styling to show how one eyeliner can become a complete campaign visual.
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From the very beginning of the CRL® project, I knew I wanted a wheel to explore the library’s resources, with the option to switch to a more traditional list view.
Once the layouts came together, I started exploring how the wheel could transition from the homepage, how the resource titles would move as you scroll, and how the two views could connect.
Then Bimo Tri got his hands on it and took the whole thing to another level. From the initial transition to the finer details of switching between views, Bimo brought so much more movement, character and feeling to the experience than I could have imagined.
A great reminder of the value of getting a great creative dev on board for a project like this! Couldn’t be happier with how this page turned out!
Love that you gave Bimo credit for pushing the motion further. The wheel is fun, but I'm curious if people actually use it to browse or if most end up flipping to the list view.
My favourite direction from a recent series templates for Rayon Design.
Exploring luxury residential through typography and an editorial approach to layout.
Really happy with how this one came together!
Cool work!
Claude + After effects (Here’s the exact 5 prompts, copy them) 🧵
Prompt 0: Setup
Approach: Computer Use - from now, henceforth.
Setup: After Effects is open on Screen 2.
Goal: Configure the project and create 4 working comps, named Scene 1 through Scene 4, before anything is built. All 4 comps use the settings below.
Project settings:
Color depth: 16 bpc
Linear blending on Comp settings:
Resolution: 2880x1620, square pixels
Frame rate: 30fps
Background: warm Don't ask any questions. Build.
Prompt 1: Plan the radial scene
Setup: Same project and comp. Plexus installed. Reference: Sketch
(see first comment for the sketch btw).
Goal: A radial plexus matching the sketch. All vertices start at a single centre point and spread outward in 3D. Lines grow from the centre to each endpoint. Each endpoint carries a different image. Camera with depth of field.
Reading the sketch:
The circle is the origin. Every line starts there, none connect to each other.
Line lengths and angles vary on purpose. Keep that irregularity, don't make it a perfect starburst.
The sketch is 2D, but the build is 3D. Some lines should push toward and away from camera, not just across the frame. Current state: Nothing built for this scene yet. Constraints:
Do not touch the project. Planning only, no computer use. Approach: Consider the best possible way of achieving this. It should be able to be edited realtime as well. Prioritize using plexus Output: A recommended approach with reasons. I'll approve before you build.
CONTINUES IN COMMENT
(Attached is Prompt 1's reference image btw)
Prompt 2: Animate Scene 1 line connections
(i went back to creating the first scene)
Setup: Switch to the Scene 1 comp. Park the Scene 2 plan, we'll return to it.
Goal: Lines animate their connections, drawing from one vertex to the...
