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I recently analyzed Burger King’s Wagyu ad with Gordon Ramsay, and it shows there’s more to it.
Is celebrity endorsement enough to make an ad successful?
Not always. The real magic happens when brands flip the script.
Take Burger King’s Wagyu ad with Gordon Ramsay.
The twist? He’s not cooking. He’s just enjoying the burger.
That subversion of expectations makes the ad sticky people remember it because it’s unexpected.
Here’s why this approach works:
Surprise factor → audiences love fresh narratives.
Product first → the burger, not Ramsay, is the hero.
Multi-channel reach → TV + social + outdoor maximized recall (studies show +35%).
Lesson: Celebrities should support the story not overshadow the product.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Here's how I got 90K views on LinkedIn in the past week.
I posted every single day, replied to every comment, and focused on two types of content: entertaining and informative.
For entertaining posts, I leaned into 1-liners. They stand out on a platform that takes itself too seriously, and people can't help but engage with them.
For informative posts, I kept it simple: short sentences, straight to the point, no buzzwords, no jargon.
That's the formula: short sentences, real value, genuine engagement. Do that consistently and the views will follow.
52K members reached? Nice! I'd be willing to say engaging with people is a huge component in growth.
Designer thinking: "Make it beautiful"
Developer thinking: "Make it functional"
Strategist thinking: "Make it convert"
You need all three. In that order.
DM me..
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