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Refreshed the logo for Wingz (Activewear Brand). The problem with the old design was that it was too detailed and chunky. It needed something that would resemble movement, speed, and have a strong presence. To solve this, I broke down the original wing shape and rebuilt it using just a few clean, thick lines. Now it scales and looks perfect on any physical gear.
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Created this logo concept for an e-commerce community challenge on farcaster back in 2023
The idea was to capture the different sides of an e-commerce focused community in one simple mark: a coin + C + smile.
🔥 🔥
The Variable logo design process went in many directions before we arrived at the final version. The initial brand name was different and the team had done some early design exploration through AI. I began by expanding on their present vision, but the more we reviewed that design direction, the more the founders realized they wanted to explore something new. After a company name change to Variable, we started from scratch with original concepts. After a fresh discovery session, we arrived at the handwritten wordmark. Early on we had a toy block graphic element that accompanied the logo text, but shifted that to the hand-drawn triangle graphic element to maintain minimalism while still depicting early education.
This looks incredibly professional 🔥
PlanetF1 Rebrand 🏁
PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide.
I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences.
The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content.
The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.
