Challenge: Staking landing pages routinely bury the actual yield mechanism and risk profile under hype copy and unexplained APY numbers — the #1 reason experienced DeFi users bounce before converting.
Approach: Built the page around a legible stake-to-earn-to-withdraw flow paired with a transparent risk tier and audit badges, so the visitor understands exactly what they're evaluating.
Deliverables: Full landing page (hero, how-it-works, risk/security section, audit badges, CTA) built in Framer.
Result: A page that treats an already-informed DeFi audience as informed - trading hype for clarity to earn conversion.
So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy · Heed Collective, @Heed Collective , and the entire @Contra Labs team 👏