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Aurelia Protocol - Liquid Staking Landing Page
Challenge: Staking landing pages routinely bury the actual yield mechanism and risk profile under hype copy and unexplained APY numbers — the #1 reason experienced DeFi users bounce before converting.
Approach: Built the page around a legible stake-to-earn-to-withdraw flow paired with a transparent risk tier and audit badges, so the visitor understands exactly what they're evaluating.
Deliverables: Full landing page (hero, how-it-works, risk/security section, audit badges, CTA) built in Framer.
Result: A page that treats an already-informed DeFi audience as informed - trading hype for clarity to earn conversion.
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