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When do you start with a website template, and when do you go custom?
At AliThemes, we work with both. One question helps us choose the starting point:
How closely does the template fit the content and functionality the website actually needs?
A template can be a great foundation when the structure already fits. Custom design makes more sense when adapting that structure creates more work than building a new one.
Either way, the details still matter: typography, content hierarchy, mobile layouts, and interactions.
What usually makes you choose one approach over the other—budget, timeline, creative freedom, or something else?
I’d love to hear an example from a recent project.
The network for creativity
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