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Project completed as part of my work at a B2B marketing agency for a restaurant technology client.
I conducted ICP-based company research focused on restaurants in the US market. My work included identifying relevant restaurant businesses, validating them against project criteria, finding key decision-makers, sourcing business contact information, and preparing clean, qualified prospect data for outbound campaigns.
This project gave me hands-on experience researching the hospitality and restaurant technology space at scale while adapting the research approach to different restaurant types and ICP requirements.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Built an AI-assisted B2B lead generation and outreach workflow designed to identify qualified prospects, organize lead data, prioritize high-value opportunities, and streamline personalized outreach.
The system combines market research, lead qualification, automation, and analytics to reduce manual prospecting while creating a clearer pipeline for sales and business development.
Food Restaurant SaaS Dashboard
A SaaS dashboard concept designed for restaurant businesses to manage and understand their day-to-day operations.
The interface brings key business information into a structured workspace, with clear sections for performance, orders, sales and operational data.
The design approach focuses on hierarchy first — helping users find important information quickly without overwhelming them with unnecessary detail.
Design focus:
• SaaS Dashboard Design
• Restaurant Management UX
• Data Visualization
• Business Analytics
• UI/UX Design
• Product Design
Designed by WaxyWeb.
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I’m working on AI-powered websites and lead generation systems that help small businesses attract, manage, and follow up with prospective customers. Through Transformed Design, I bring website development, CRM automation, and ongoing digital support together in one connected system.
I’m always glad to connect with business owners and professionals who serve small businesses. What are you working on?