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Hello Creatives!👋 Crafting the Identity for Sopttoc.
Sopttoc is a unique fusion of a serene bookshop and a vibrant hangout corner, designed to cultivate positive entertainment. Deeply rooted in celebrating our culture and heritage, Sopttoc is more than just a physical space-it is a community hub where tradition meets modern comfort. Set within a calm, natural environment, it offers a peaceful sanctuary for mind and soul.
Sopttoc beautifully bridges the gap between our rich roots and contemporary lifestyle. It is your ultimate destination to connect, reflect, and unwind.
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent