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Gharko case study · Colour story
Before I touched layout for Gharko, I spent time on the colours that would hold the whole brand together.
I ended up with five anchors: Earth, Terracotta, Sage, Chalk, Mist.
They’re all pulled from real materials, soil, clay, woven textiles, plaster, soft light on ceramics. Together they do a few jobs:
• keep the brand grounded and warm, not glossy or shouty
• let product textures (ceramic, glass, fabric) stand out without fighting the UI
• work across website, print, packaging and photography without feeling dated
For me, a good palette is less about “trend colours” and more about:
Can this quietly support the brand for years while products and campaigns change on top of it?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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