New branding project in the works! 🚀 I'm loving this one, it's giving me such high-energy. ✨ What do we think? 👇

This is superb

Brand personification is such an awesome creative use case for AI. Here's how I imagine CapCut would look like as a person. Using CapCut's own Design Studio I created KAI. 👩‍🎤

KAI is animemaxxing digital human built entirely around CapCut's brand DNA. It's designed to live on socials delivering new CapCut feature drops, cool template releases, creator roasts, trend intel, and more.

I started with CapCut brand audit, then built the character brief inside Design Studio, went through multiple character and style iterations, and landed on a brand persona with visual identity and character attributes ready to be presented as a real creative brand / marketing direction. Work title: KAI / CapCut Brand Persona Direction: Brand Persona / Character Design Created by: Kristine Vilnite / @kristinevilnite on X

https://x.com/kristinevilnite/status/2059688300869222439?s=20