Two Shopify stores. Two completely different directions.
Both projects were built around the same goal: creating a Shopify experience that looks right for the brand, works smoothly across devices, and is designed with the customer journey in mind.
🇺🇸 US Client — Bold & Dynamic
A sharper, more visual direction focused on strong imagery, clear product discovery, and a high-impact storefront experience.
🇦🇪 UAE Client — Minimal & Elegant
A cleaner, more refined approach with generous spacing, subtle typography, and a premium lifestyle feel.
Different brands need different design decisions — there’s no one-size-fits-all Shopify design.
I work across Shopify design, theme customization, responsive development, UX improvements, and e-commerce optimization to create stores that are both visually strong and practical to manage.
Which style would you choose — Bold & Dynamic or Minimal & Elegant?
Gergovie Wines partnered with GreenBerry to migrate their existing Squarespace website to Shopify, creating a new ecommerce storefront for their wine collection.
The project brought products, content and key pages into Shopify, with a responsive design that makes browsing wines and placing orders straightforward across mobile and desktop.
The new website gives the Gergovie Wines team an easier way to manage their catalogue, orders and website content, while providing a flexible foundation for the business to grow.
Just wrapped up this high-converting Shopify product page for Haloven, designed and built in Replo. 🚀
The focus was simple: turn product interest into purchase confidence through strong offer presentation, social proof, customer testimonials, product education, comparison, trust signals, and CRO-focused UX.
The client loved the final result and said she’d happily recommend my work to others. 🙌
Nice work. Putting the guarantee badge next to the testimonials instead of on a separate policy page is the right call, that kind of trust signal only helps if it shows up right when someone is deciding.