I’ve been exploring how AI can support character-driven storytelling — not just generate visuals.

For this animated project, I developed a story around three Chinese domestic cats, combining character design, cinematic visual direction, animation, editing, original music, and multilingual subtitles into one creative workflow.

The biggest challenge was consistency: keeping each character recognizable while maintaining the same visual world, personality, and storytelling rhythm across scenes.

AI accelerated parts of the production process, but the storytelling decisions — pacing, humor, shot selection, music, and emotional beats — still needed deliberate creative direction.

I’m continuing to refine this workflow for short films, branded storytelling, and social content.

Curious how other creatives are balancing AI generation with human creative direction.

ahaha nice!

This spot was for a family owned business that bought an existing candy shoppe from a retiring, older chocolate maker who had been a beloved part of the community. I starting thinking about legacy, timelessness and passing the baton. This wasn't a "grand re-opening" - it was an invitation to discover this wonderful little world inside. A timeless place where the recipes, the rituals and maybe even some of the magic have been passed down through generations. It's less about making chocolate look delicious than it is about building a mythology. Warm, handmade, slightly mysterious and like somewhere you'd want to wander into and stay awhile.

Beautifully done!