Don’t just be good at what you do. Be easy to describe.Don’t just be good at what you do. Be easy to describe.
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Don’t just be good at what you do. Be easy to describe.
If people can't describe what you do in 6 words,
they'll never refer you.
They like you. They just can't repeat you.
That's a positioning problem, not a talent problem.
 
Here's why the number matters:
 
Referrals happen inside a 10-second gap in someone else's conversation.
"Do you...
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started