How do you know what objections your audience will have? Someone asked this during training last ...How do you know what objections your audience will have? Someone asked this during training last ...
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How do you know what objections your audience will have?
Someone asked this during training last week.
My Answer:
Ask them directly → What concerns do you have? → What's stopping you from moving forward?
Track patterns → Document every objection you hear → After 10-20 pitches, patterns emerge
Research their context → What does this industry worry about? → Check forums, reviews, LinkedIn posts
Empathy mapping → If I were them, what would I worry about? → What's at stake if this fails?
Validate assumptions → Test in conversation → Ask after: What almost made you say no?
You won't catch every objection.
But these 5 methods catch 80%.
And that 80% is the difference between 'maybe' and 'yes'.
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