Your customers are already telling you what they want. One of the biggest mistakes brands make is...Your customers are already telling you what they want. One of the biggest mistakes brands make is...
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Oke Joshua
• 15h
Your customers are already telling you what they want.
One of the biggest mistakes brands make is guessing what their audience wants to hear.
Meanwhile, potential customers are openly discussing:
“What tool can solve this?”
“Has anyone tried this product?”
“What’s the best alternative?”
“Is this company actually worth it?”
“Why does every solution I’ve tried have the same problem?”
Those conversations are valuable.
They reveal customer pain points, buying objections, competitor weaknesses, and opportunities to position a product more effectively.
This is why community research should come before content.
I look for the conversations where a brand can genuinely add value, identify recurring problems, and turn those insights into useful content and strategic engagement.
Because visibility isn't just about being seen.
It’s about being relevant when the right person is looking for a solution.
That’s the kind of work I’m building my service around.
If you’re a founder or brand owner, what’s one question your customers keep asking you?
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