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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Amazing work
Hey Contra Community! 👋
Excited to share my latest Squarespace project, Vera Collective, a unique online space dedicated to fostering meaningful live conversations and genuine human connection. This project was a fantastic opportunity to push the boundaries of Squarespace's design capabilities, especially with the new Finish Layer tools.
The Vision Behind Vera Collective
Vera Collective was born from a desire to create a serene, inviting digital sanctuary where individuals can engage in authentic dialogue and shared understanding. The design needed to reflect this ethos: sophisticated, minimalist, and deeply engaging.
Design Highlights & Finish Layer in Action:
1. Bold, Immersive Aesthetic:
I opted for a striking dark theme with elegant typography to create an immediate sense of depth and focus. This bold choice helps to draw users into the content, emphasizing the intimacy of live conversations.
2. Strategic Use of Block Transforms:
To achieve a dynamic yet refined layout, I extensively utilized Block Transforms. Notice how certain sections, like the prominent "Who This Space Is Not For" area, use subtle transformations to break the grid and add visual interest without compromising readability. This allowed for a more artistic and less conventional presentation of important information.
3. Responsive Stacks for Seamless Experience:
Ensuring a flawless experience across all devices was paramount. I leveraged Stacks to meticulously arrange content blocks, guaranteeing that the site's unique visual hierarchy and interactive elements remain perfectly aligned and accessible, whether viewed on a desktop or a mobile device.
4. Subtle Block Animations for Engagement:
To enhance user engagement and guide their journey through the site, I incorporated Block Animations. These subtle, scroll-triggered effects introduce content gracefully, adding a layer of sophistication and interactivity that keeps the user immersed without being distracting.
5. Custom Typography with Font Uploads:
The brand identity of Vera Collective demanded a distinctive typographic voice. Through Font Uploads, I integrated custom fonts that perfectly complement the site's elegant and thoughtful aesthetic, reinforcing its unique brand personality.
Why Vera Collective Stands Out:
Vera Collective isn't just a website; it's an experience. By combining a bold design vision with the powerful new Finish Layer tools in Squarespace, I was able to craft a platform that is both visually stunning and highly functional, truly embodying its mission of connection and understanding.
I'd love for you to explore Vera Collective yourself and let me know what you think! Your feedback is invaluable.
#squarespacechallenge #webdesign #community #veracollective
For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one.
Enjoyed not having a workflow challenge but being tasked to make something functional.
I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!
Great project! It's motivating to see the creativity in this community. Thanks for sharing your process and bringing your idea to life.
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