Copy class is in session! 👩‍🏫 If you’re a business owner, product manager, or service provider who’s done their research well, you probably know your consumer pain points. But, are you using these insights/data points ethically? Some questions you could ask yourself: → Are you constantly selling from a place of ‘tough love’ that can be misconstrued as bullying? → Do your consumers buy from you because they feel seen or because they feel bad about their current position? → Lastly, how does ‘shame marketing’ affect your users in real time? Do they come back to you in case they feel stuck? Or has your ‘tough love’ driven them to your competitors? I’m Riya - copywriter & biz bestie for perfectionist entrepreneurs, e-commerce baddies, and purpose-led brands. And you are?