brand refinement & packaging design for @wearerume 🤎 a dubai-based modest clothing brand creating timeless abayas and dresses for women worldwide. rume already had the foundation - its logo. the goal was to build the visual language around it and make it work beyond the screen. a considered colour palette and typography system were developed alongside a custom floral pattern, bringing the visual language across the physical brand experience through shopping bags, packaging boxes, wrapping paper, stickers and thank-you cards. the result is a design system that feels cohesive, refined and built to extend beyond the logo. working on a new brand or thinking about a brand refresh? say hi at 📩 collabnuhr@gmail.com view full project here

The custom floral pattern that runs across the shopping bags, packaging boxes and thank you cards really pulls the visual language together.