Your next Reel could be the trailer for a much bigger story. Instagram is testing Features: horizontal videos up to 90 minutes long. It’s also testing ways for short Reels to connect people to the full video. My take: the useful part is having more room to explain something properly. A quick tip can become a full walkthrough. A before-and-after can lead into the process behind it. A short conversation can open the door to the whole episode. Start with one topic people already ask you about. Build the fuller answer, then turn useful moments into short clips. Features is still in testing with selected creators in the US and Brazil. Check your account before planning a launch. Status checked: 27 October 2026. Save this for your next content planning session, and follow @mrcreates.ai for simple updates and practical content ideas. Sources: official announcement by @mosseri and @tessalyonsss, 26 October; The Next Web, 26 October. Announcement: https://www.instagram.com/video/De9ZzxeAJ76/ Reporting: https://thenextweb.com/news/instagram-tests-90-minute-horizontal-videos-called-features #InstagramUpdates #ContentStrategy #CreatorTools